Ok, so you might be a little late to the party. Everyone you know already seems to be there and not only have they been there a while, but they have been having some FUN without you. Regardless of how long everyone has been partying – the important thing is that you showed up! So welcome – welcome to the social media party.
Now that you have arrived to the world of social media marketing and have set up your accounts, I know it can be a little overwhelming. So many features, so many networks – so little time! Take a deep breath and let’s do this thing together:
- Update your account with the basic information: this includes all the necessary items, such as profile name, profile image, cover/header image, hours of business operations, contact information, website, etc.
- Schedule some time: I know that as a small business owner, you wear many hats and time is a luxury that sometimes you don’t have. But trust me – if you set up some time in the beginning of your social media journey – you’ll have to set less time later. So set some time, maybe 1 hour a day for a week to roll up your sleeves.
- Do some research: now that you have set some time, use that time to do some research on:
- Your customers: typical age, gender, where are they hanging out on social channels, who do they follow, from your service/product – what are they looking for, what is their lifestyle, etc.
- Your competitors: who are they, where are they located, what are they selling, what social media channels are they using, what are their posts like, what are the images they use on social like, etc.
- Yourself: this might be the hard part – spend some time really diving into the heart of your business. Know what you provide at the core of your product or service. What is your current marketing messages, what is your brand, what do you want your customers to know about you, what do you want them to gain from you, etc. This is not just – “oh I own a bakery.” You need to get down to the nitty gritty of the business, the heart of it all – because THAT’s what you want to show on social media.
- Set your social media strategy: use the information you gained from your research and decide how often you want to post, what the tone of your posts will be, what kind of images do you want to post, and how you plan to engage with your followers (posts, videos, live feeds, etc).
- Get organized: this isn’t easy for everyone – but it’s one of the most important parts. You have to get organized. Nothing worse than having a super busy day, getting ready for bed and realizing – “OH NO! I forgot to post today.” Or you’re running around doing a million things and realize, “Ugh – I have to post on social but I have nothing to post.” Create your posts now so you’re ready when the going gets tough.
- Set a mini goal: It doesn’t have to be a huge goal – but set a goal for your posting strategy. You can say, “ok, I’m going to post 1 post on all of my social media channels for 2 weeks.” Like I said, it doesn’t have to be every day for the next 30 days (unless you feel like you are ready to do that. In that case – go baby, go!) But if you’re brand new to social, give it a solid 2 weeks.
- Evaluate your activity: when the two weeks are up, evaluate your progress. What was hard for you, what was easy, when do your followers seem engaged, how many followers did you get, etc. From there, do more of the stuff that worked, and less of what didn’t, and add some new ideas in the mix.
- Keep planning: and finally, based on your research, evaluation, and your amazing planning skills – plan ahead for another mini goal, but turn it up a notch – do 3 weeks this time!
It might seem like a lot of things to do, but you know what? I’ve worked with many small business owners from many different industries and if there is anything I’ve learned in the last 12 years I’ve been marketing is that there is no one hungrier than a small business owner! Which is why, I have no doubt you can do it!
So roll up those sleeves and get crackin’!