You look at Instagram accounts and you definitely notice a pattern in their posts. They either use bold colors all throughout, the post only images of nature, they use the same color palette, or maybe they use the same filter all throughout.
It’s hard to not notice and a little impossible to not be jealous of how great their profile flows throughout. But trust me, there’s no secret behind it. Really, there’s not!
Establishing your overall aesthetics on social media or your overall “look,” can absolutely be attainable but only if you truly know yourself (and by “yourself” I do mean – your brand).
Know your brand
Know who and what your brand truly offers – and I’m not talking about the fact that you sell jewelry, or you are a dentist office, or you sell hand-made body products. I’m talking about the heart and soul of the company.
Ask yourself these questions:
- What do you provide beyond your products or service?
- What feeling do you intent to give your customers when they use your product or service?
- What is the experience you want your customers to have with your company?
- What makes your product or service unique?
- What is your company’s mission (besides rmaking a profit)?
- What is your company’s core values?
- Who would be your ideal customer? What would they be into?
- What is the “personality” of the brand? Is it fun, adventures, youthful, serious, bold and daring?
Begin to think of what posts you want
Once you have that, begin to think of post ideas and gather some images that you think would be relevant. Some pictures that you think will represent all of the questions you just answered.
Create the story
Now, create a story around each photo. Don’t just place a picture of a necklace you are selling and list the price. Give the follower the story behind that piece of jewelry and make the reader feel some sort of emotion. Maybe you sell antiques and there’s a great story about how one piece came to your story – tell us that history! Or maybe you own a restaurant – give us a personal story about your restaurant’s location, the town, or its owner and how it came to be.
Find a common thread
When you have some posts and images lined up, try to find the common thread between them that holds true to your brand. Maybe the images you want to use all have bold colors which fits with what you’re promoting because it’s a “bold product.” Or maybe you see a lot of blues in your images because you’re sharing a tranquil experience with your services.
Run with that! You just found your social media aesthetics. Congrats!
The important part here it to not over think it. If you think that one look will work and you start posting and it just doesn’t feel right – that’s ok. Change it. Play around with it until you feel you finally got it and by doing that – you might even find a completely different look that’s a perfect fit for you.